As one of the largest economies in the Middle East, Saudi Arabia has experienced rapid development since establishing diplomatic relations with China, becoming one of China's largest trading partners in the region. There is strong strategic complementarity between the two economies, with Saudi Arabia's "Vision 2030" focusing on developing its manufacturing sector, while China's Belt and Road Initiative provides significant opportunities for Saudi development. Currently, political trust between the two countries is strengthening, offering promising prospects for Chinese investment and cooperation in the Saudi market.
According to the latest data, Saudi Arabia's housing demand is expected to increase significantly by 2030, reaching an estimated 153,000 units, necessitating the construction of around 1.2 million new homes to meet this demand. As Saudi Arabia implements its "Vision 2030," the government is vigorously promoting infrastructure development and real estate market growth, making Saudi Arabia one of the largest construction sites globally. Particularly, the NEOM new city project, one of the world's largest engineering projects, has attracted the participation and investment of numerous Chinese construction companies.
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Chinese companies have made significant progress in the Saudi market, with central state-owned enterprises such as China Energy Engineering Group and China State Construction Engineering Corporation increasing their project portfolios in Saudi Arabia. The Jeddah Five Major Industries Expo and the Saudi Real Estate and Urban Landscape Global Expo will provide more opportunities for Chinese companies to collaborate and expand their businesses. These two exhibitions will attract exhibitors and visitors from around the world, providing an important platform for bilateral economic and trade cooperation.
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The Jeddah Five Major Industries Expo will be held in September 2024 at the Jeddah Exhibition Center, covering various sectors such as engineering machinery, building materials, and urban design, and is expected to attract over 1,000 exhibitors and more than 55,000 visitors from over 50 countries. Meanwhile, the Saudi Real Estate and Urban Landscape Global Expo will take place in November 2024 at the Riyadh Exhibition Center, with an exhibition area of 75,000 square meters and exhibitors and speakers from around the world.
For Chinese enterprises, these two exhibitions will provide an important platform to showcase products and technologies, find partners, and expand their market presence. During the exhibitions, they can engage in face-to-face discussions with Saudi government officials, industry leaders, and potential clients to gain deeper insights into the Saudi market's needs and development trends, thereby formulating more effective market entry strategies.